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Semalt: Do You Know How To Monitor The Site's Position On Google And Not To Lose Sight Of It? 



What is position tracking? Should you really be concerned with this? If so, how to do it? There are many questions about monitoring the position of a website on Google - if you are not an SEO specialist, you may get confused. So I invite you to answer the most bothering questions about visibility verification!

What is position monitoring on Google?

Position monitoring in Google is a systematic check of the website's position in the Google search results for the most important keywords. If you are the owner or an in-house specialist, you monitor the positions taken by your website. Additionally, you can also check how the competition is visible to selected phrases. So, the next question is why you need to monitor your website's ranking?

Why monitor the position of the website for selected keywords?

The main purpose of monitoring the position of the website is to observe the effects of SEO activities - agency or own. Monitor the site items to answer the following questions:
  • In what direction is the implemented SEO campaign going?
  • How is your site ranked compared to last month?
  • Which sections of your website do not attract enough traffic from Google?
  • To what extent are SEO activities profitable?
  • Do you rank higher than your competition for the most important business keywords?
By monitoring the website's position for keywords, which you have agreed on with an agency or SEO specialist to boost on Google, you keep your finger on the pulse. If your site's rankings grow - great, if not - you can draw interesting conclusions.

It's good to know what your competitors rank for the most important phrases. In addition to your own website, therefore also monitor the progress of your closest competitors on Google.

Who should deal with position monitoring on Google?

Exactly - should you, as ordering SEO activities, even bother monitoring your position in the search engine? Is this not the responsibility of the specialists you employ?

SEO specialists use tools to monitor website visibility and check the progress of their work on an ongoing basis. Sometimes it happens that the tools they use do not allow separate monitoring for you. If this is the case, and the monthly report is not enough for you, then in my opinion it is worth thinking about an alternative and monitoring the website visibility yourself.

By adding the monitoring of the website's position on Google to your duties:
  • you observe the effects of SEO specialists' work;
  • you get a picture of the budget spent;
  • you can evaluate how your website compares with the competition;
  • you will notice whether the increases in rank for given keywords translate into traffic on the website and the company's profits.
So is it worth spending a few moments a week to check the position of your website on Google? In my opinion, yes. But how to approach it without being a specialist?

How to monitor positions on Google and why not do it manually?

There are specialized tools on the market to monitor the position of the website on Google. However, it probably comes to your head that you can examine the items of your website manually, without using external solutions. After all, it would be enough to enter a specific keyword into the search engine and it's ready - you can see where your website is in the search results. Unfortunately, these results will not be reliable. Why?

Google personalizes our search results! Which websites are displayed in particular positions after we enter a specific phrase depends, among others, on from:
  • websites that you have previously visited and those where you are a frequent visitor;
  • search terms and search intentions;
  • your location;
  • the device you are using;
  • gender, age and interests;
  • Information obtained about you from other Google services, incl. Gmail or Google Maps.
Personalization of search results is aimed at better matching them to our needs. However, this is tantamount to the fact that each of us receives slightly different responses to our queries on Google.

In practice, this means that when you check the position of the website for a given phrase from the Chrome browser on your business laptop while drinking coffee at the Frankfurt airport, you will very likely get different results than your colleague Michał, who during his lunch break in the Krakow office types the same phrase using the Safari browser on a private iPhone. Phew, it was a long sentence, but I think I managed to capture the meaning that I cared about.

Therefore, to get reliable results, it is worth using an SEO tool of the latest generation available on the market to monitor the position of your website for the selected keywords. Those tools are not contaminated by customization, which means that the results are monitored from a "clean profile". They thus show in an unbiased way how the SEO activities translate into the website's visibility on Google.

What is the best monitoring tool?

For your needs, the best features are in the SEO Dedicated Dashboard, which is a tool where you just need to enter the address in the browser, connect to the system and use it online. The advantage of this solution is that you don't have to install anything on your computer or server.

When monitoring the position on Google, many SEO specialists use this tool, which I will tell you a little more about in the following. But there are also several other solutions available on the market. A big advantage of the Dedicated SEO Dashboard is that in addition to the ability to monitor the position of the website, you also have access to many other features that allow you to evaluate the situation of your website in Google and an in-depth analysis of the competition.

Why monitor your site with the SEO Dashboard?

There are several good reasons why you should consider using the Dedicated SEO Dashboard to monitor your site's position on Google.
  • You create a project once, and then the data collects itself. This means you don't need to enter individual keywords every time you want to query the system for positions. Just set up a project where you add phrases and domains from your competitors, and the next time you log in, the daily position data will be ready.
  • Website elements are checked daily. This means you have constant access to current data.
  • You can easily see how the competition is visible for the most important keywords for you. Simply add their domains when creating the project. If you don't know who you are competing with on Google, the system will give you all the information about competing domains.
  • You can compile all selected metrics on one chart - including increase, decrease, and the number of phrases in TOP3, TOP10 and TOP50, as well as the visibility of competing domains.
  • You can integrate your Dedicated SEO Dashboard account with data from Google Analytics and Google Search Console. With this, the visibility data on Google will be compared to the site traffic data. This will allow you to understand how the visibility of individual phrases translates directly into traffic.
  • Agencies using the Dedicated SEO Dashboard have the ability to make their projects available to their clients. Ask your specialists if they use the Dedicated SEO Dashboard when working on your website's positioning - if so, request Guest access. With this, you will have access to all project data (without the ability to edit it).

Here are three other interesting reasons why you should definitely use the Dedicated SEO Dashboard

The 6 reasons mentioned above are related to the monitoring of the positioning of the site. The Dedicated SEO Dashboard has other features. I invite you to discover 3 of them.

Firstly we have:

The Google SERP analysis

This set of features of the DSD consists of showing you the positions of your website in the Google SERP as well as the TOP pages and keywords for which your site ranks. In addition, it allows you to know the main competitors in your niche. In this way, it facilitates your task by revealing their traffic-generating keywords and thus, give you an idea of their promotion strategy.


The Technical SEO audit

This is another competitive advantage of the Dedicated SEO Dashboard. Indeed, this feature is designed to perform a complete analysis of your website. Everything from technical audits and speed tests to plagiarism checks is now under one roof.


SEO Reports

This is a unique feature of this innovative tool. For, it works by creating report delivery schedules for each of your clients individually. The advantage of this tool for your business is huge: you can get out the complete SEO reports with your logo and brand on them.
 

Summary

Tracking your website's position on Google is one of the most important activities in SEO. However, remember that customizing the results on Google excludes the possibility of checking the position manually in the search engine, as this greatly distorts the results. Therefore, use the tool that supports the visibility verification process.

This will allow you to monitor the effects of the SEO specialist's actions at any time, as well as to see how the competition closest to you is doing in Google.

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.